Also known as Variable Data Printing or One-To-One Marketing allows your correspondence to speak directly with prospective and current clients. And when executed correctly, conveys that you can offer goods or services that are relevant because you recognize their unique needs.
What’s the point of managing customer information if you aren’t going to make use of it?
Whether you need variable logos, or paragraphs, informational data tables or gifting strings, One-To-One Marketing allows you to personalize all aspects of your direct marketing campaigns.
Personalization Printing also offers quantifiable metrics that helps marketing professionals justify the ROI of programs—other commercial and social marketing avenues may not.
There are many ways to present the messaging of your products and services to existing and potential clients. We consider the reaction you’d like your target audience to have when they receive your promotion. We also consider what actions you’d like your target audience to take.
Based on those criteria, we advise you on everything from the personalization of your campaign to the size and shape of your piece as well as the use of magnets, stickers or coupons.
Let PDS Direct Marketing help you determine which option is best among the limitless possibilities. By reviewing all aspects of your campaign, we’ll help you decide the best print and paper options to fit your plans and budget.